Personal Branding
Life is fast, it is tough and, sometimes, it isn't very fair.
Sometimes less talented competitors with inferior products get the business rather than your organization. Sometimes less talented colleagues get promoted where you think you are the best candidate. Why might that be?
One reason might be that the personal brands of competitive representatives or colleagues may establish a superior perception in the minds of decision makers. There is perception and there is reality but in today's rapid pressure filled business climate perception is reality.
Perception Is Reality
What is a personal brand?
A personal brand is the clear, powerful image that comes to mind when others think of you. It may be an accurate reflection of you but more often it is ONLY a reflection of you. Nevertheless, that image is powerful and, rightly or wrongly, is the one that resides in the mind of decision makers, friends, family and acquaintances.
Can you answer these questions:
• What is YOUR personal brand?
• What does your brand say about you?
• What is the brand you would like to represent?
Verge Strategy Group's experience in personal branding can give your organization's employees fun, energizing and rewarding techniques that aid in understanding and remaking personal brands.
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